How to Find the Best Dropshipping Niches in 2022

How to find a dropshipping niche

Without demand, it doesn’t matter if your business idea sounds amazing. If nobody wants your product, you’ll have a hard time making any money! As the old saying goes, it’s much easier to fill existing demand than trying to create it.

Fortunately, a number of online tools allow you to measure demand for a product or market.

Facebook Audience Insights

Facebook is the largest social media network in the world. It has over 2.23 billion monthly active users, with the average US adult spending 38 minutes per day on the site. Facebook Audience Insights is a great dropshipping product research tool that can help you find niche markets and trends.

Facebook Audience Insights is a free tool that helps you learn more about an audience. It aggregates information about Facebook users and helps determine the size of a potential dropshipping niche and the interests relevant to that niche.

You can use Facebook Audience Insights to find information like:

• Demographics: age, gender, lifestyle, education, job role, relationship status, etc.

• Page likes: categories and topics that interest an audience

• Location: where people live and the languages they speak

• Activity: Facebook ads clicked, comments made, promotions redeemed, devices use, and more

For example, if you want to explore a dropshipping niche like fitness and wellness, you can type in any keyword and Facebook will show you how many monthly active people are interested in this niche worldwide. You also can see how many people are interested in a topic, their likes, and their location.

Let’s look at meditation, for example. You can see below that between 200M and 250M people on Facebook are interested in mediation globally. This is a good indicator that meditation could be a profitable dropshipping niche.

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You can also look at sub-niches, like yoga pants, buddhist meditation, meditation music, and any related interests to explore different dropshipping product ideas. The estimated size of your audience will change depending on the interests you include.

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